Did you know that the quality of product images influence buyers decisions far much more than any product title or description? Humans are visual beings. They judge a brand by their perception of the products’ first impression. A perfect pictures says it all in a nutshell.
Perhaps you’ve seen captivating product photos and wonder, how do they do it? Probably through a professional product photography expert. A do-it-yourself approach if mastered well can yield equally outstanding results. Whichever way you choose to go, these 4 pertinent things are the defining factors between a wow and a mediocre snapshot.
- Camera Lens
Any camera can take good shots, even smartphone cameras. But for a professional edge that outshines competitors, consider a DSLR or mirrorless camera. Product photography works best with manual modes and interchangeable lenses.
The human eye has the best if not smartest lens hence better judgement. With a manual mode, the ability to tweak the ISO, shutter speed and white balance for the perfect tone, makes a difference in creating that appealing shot.
The aperture range is critical. Product photographs stand out more with a small aperture as it provides a wider depth of the field. As a result the whole product stays within focus without any parts being cut off. An ideal range would be f8 to f11.
The appropriate focal length is just as important when photographing products given that the subjects come in different sizes. Be equiped with a variety if not the right lenses for your product range. You can check out our available options for the best product photography camera lenses here on Amazon****.
Recommended Equipment for product photography shot
- Adequate Lighting
The amount and quality of light when doing product photography makes the difference between a brilliant photo and a shadowy, amateurish looking one.
Natural light is simply beautiful shining upon anything. However, use of direct sunlight outdoors which is a common mistake many make, should be avoided. A large window or other source of brightness inlet is appropriate.
In the absence of sufficient natural light, 2 bulbs or lamps may be used to illuminate the subject. One will be the key light directly shining on the product. The other will be the backlight which could be above or on the sides.
Shadows are the biggest hitch to product photography. You can purchase affordable reflector cards or foam whiteboards from Amazon to tone down the dark shadows. Well lit pictures look magnificent and knowing how to play around with the spectrum is key to making the outcome exceptionally good.
- A Creative Design and Layout
A white sweep has for a long time been the best option for stellar product photography. The purity of the color makes the subject pop instantaneously. It is non-distracting such that it draws the viewers eyes to focus on the product. White is also easy to edit especially where there are shadows, yellow spots or even erasing seams and strings used to hang products for a floating shoot.
If you plan on utilizing the same pictures across all your marketing platforms, white is preferable as it is the specific color background required in many sites such as Amazon. Otherwise, trying to change a dark background to white is so tedious and the finished edges may look rugged.
The arrangement, styling and orientation of the product is significant in creating appealing aesthetics. Each product requires a special approach. Some do well laying flat, others grouped or even in 3D or hanging. Creativity is key when choosing a product shooting strategy and skills in design and layout are necessary.
- Final Editing
The breathtaking photos seen in online catalogues have usually undergone a meticulous editing process to produce the final pictures. If your snaps are do-it-yourself, then they are not upload ready yet. Investing in photo editing services for a retouch costs a few dollars and is worth every penny if you are serious about marketing.
With cut throat competition, businesses with e-commerce and affiliate marketing websites should strive to have their merchandise captured in the most striking way so as to quickly spark an interest in buyers. Attractive shots that not only grasp the online searchers’ attention but also give a modern and trendy outlook increase the click through and conversion rates of these websites, online stores and marketing campaign ads. Talk to the product photography experts today!