E-commerce stores are highly competitive marketplace characterised by multiple vendors dealing with similar product lines. So, what makes a buyer captivated by merchandise from one particular seller and not another?
Digital marketing success is 75% dependant on stellar images. A striking photo has a certain charm on buyers and is a surefire way to attract them, keep them scrolling, hitting the purchase button and returning with friends afterwards. Simply put, refined frames speak a thousand words.
Great snaps fascinate, build trust and confidence in those looking to make a purchase. Regardless how worthy and original your wares are, depicting them in inferior photos reflects the exact opposite. Substandard snapshots are as a result of misguided product photography.
Here are the top 5 faults that make your ads and listings a complete turn off for buyers.
Mistake #1 Overwhelming backdrops
One of the biggest and common oversight is to take photos of your product against backgrounds that have too much going on. It could be anything from a patterned wallpaper to furniture in the background. It really doesn’t matter what is there. As long as it’s not part of the product, it becomes a distraction.
Solution: Unless doing a lifestyle filming, always stick to plain backgrounds for a clean image. White is excellent. Make use of white sweeps for a seamless look. They are affordable in many product photography equipment stores.
Mistake #2 Vague looking photos
This is the most unforgiving flaw of product photography; using ok photos. Ok is not good enough. Nobody bothers to look at blurry images because people want to inspect all intricate details and features to the core. This is only possible when the picture is clear and high definition.
Solution: Invest in good quality camera and lenses. Check here for some of the best lens models****. Pay particular attention to megapixels, availability of manual mode and the aperture range (f stop). A tripod is also a useful product photography equipment for minimising shutter shake.
Mistake #3 Lack of uniformity
The third misgiving that makes potential buyers not give your products a second glance is a lack of harmony in sizing and lighting. Having one image too dark, another too bright and another one partly dark and partly light is a grave offence to your sales. The same applies to sizing where the entire collection is cropped inconsistently such that it yields diverse shapes and sizes.
Solution: Avoid using two different kinds of lights. Different light sources range between producing warm and cool spectrums. For example, using both natural light and fluorescent light will give contrasting shades. Also, utilizing a manual mode camera gives you the freedom to rectify the white balance and exposure.
Mistake #4 Limited imagination
Buyers wants to have most of their questions answered by a quick look at the product images. Some stores provide too little information by posting just one picture leaving searchers wondering, how does it look at the back? How about from the sides, above or inside? Are there other colors? How does it look closed or opened?
Solution: Take numerous shots of the goods from all perspectives and in various orientations to offer maximum satisfaction. Provide images for all available colors. Add some creativity to the layout and arrangement.
Mistake #5 Skipping photo retouch
Uploading photos straight from the camera is an absolute no. Even expert photographers cannot afford to overlook this final step. Photo retouch or editting is a vital part of product photography as it transforms photos from being half baked to ready for upload stunning.
Solution: Buy photo editing software such as Adobe Photoshop or better yet, seek professional photo editing services**** to give your frames a refined finish.
In conclusion, most oversights are as a result of misinformed do it yourself projects. If you cannot afford to have your shoot done professionally, be sure to not only invest in the right product photography equipment but also follow the DIY guidelines to the latter.