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When is the right time? Photographers get attached to their gear just as band members do their intruments. For such, upgrading is almost always out of the question. Nonetheless, it is inevitable. At some point in time, product photography equipment […]

Which one should you invest in? Acquiring stunning images of your products for use on Amazon, Shopify, social media, magazines and so on is pertinent to any business with a digital presence. Pictures say alot more than a block of […]

The marketplace is vendor saturated with entrepreneurs employing various strategies to stay ahead of cut throat competition.  For e-commerce ventures, images of what they have to offer are the the most powerful communication tool for their marketing strategies. Visuals are […]

Product photos are the first point of reference for anyone looking to make a purchase. This is true for both digital and print ads and catalogues. Everything else from going through the descriptions to comparing prices comes second. Pictures are […]

Know your lens There exists a myriad of product photography lenses**** in the market but only a selected few are best suited for the job. Professionals rely on specific kinds of lenses for taking pictures of various wares depending on […]

Which camera is best for use in product photography? This is one of the most commonly asked questions among those pursuing this profession or looking to do their own merchandise photo shoots for commercial purposes. Everybody knows how impactful stunning […]

Ask any novice or veteran product photographer about the most challenging part of the job. The answer is always the same -lighting. Getting it quite right is an uphill task; difficult but not impossible. Poorly lit photos do not get […]

The kit lens, an 18-55mm to be precise has received support and faults in equal measures by different types of photographers. While the majority vouch for moving to other types of lenses such as the prime, zoom, macro, tilt and […]

Are you a budding photographer or entrepreneur looking to do their own photography? Familiarizing yourself with routine maintenance of your product photography equipment is critical in elongating its useful life. This is particularly true for camera lenses as they are […]

You can never go wrong with bags, as long as the photos have a wow effect on buyers eyes and also clearly relay their purpose. Crafted in many shapes, sizes, materials and colors, bags are a timeless accessory be it […]