Product photos are the first point of reference for anyone looking to make a purchase. This is true for both digital and print ads and catalogues. Everything else from going through the descriptions to comparing prices comes second.
Pictures are the biggest influencers of a purchasing decision. When a buyer looks at it, subsequent events leading to closure of the deal are driven by the snapshot’s ability to spark an interest in the consumer.
Entrepreneurs must therefore strive to highlight all there is to know about their merchandise at a single glance in the most striking way. Every subject requires a certain product photography approach to bring out the best in it. For this reason, there exist a couple of modern styles to photograph items. Let’s take a look at the two primary photography styles and other complementary techniques.
Studio product only photography
Studio product only photography is one of the two main styles of taking pictures for commercial purposes. It is characterised by the use of several product photography equipment in a studio setup to capture the product alone. No props or busy backgrounds are allowed.
Amazon profiles provide good examples of this kind of product photography. It normally features a white background such that all the attention is towards the product enhancing its recognition. Otherwise, black backgrounds have recently shown an increase in the share of preference and are also used where acceptable.
There’s minimal to no movement with this type of shoot and as a result, saves ample time usually lost through making adjustments. It is pretty static in nature, ideal for large volume projects such as brands with a wide range of items. When shot with its packaging or labels, it is known as a packshot.
Lifestyle product photography
This product photography technique uses tangible elements, natural settings, props or models to depict the product as is in real life scenarios. The essence is to enable viewers connect with the item by stimulating their minds with a visual story of the subject matter.
This style of capturing buyers attention gives them a deeper understanding of the product by demonstrating how it is utilised. Also, product lifestyle photography gives buyers an idea of the shape and size of an item as they can scale it to size in comparison to the props or how it sits on the models.
Other styles incorporated within the two when photographing products include;
As the name suggests, a frame showcases items in a cluster as opposed to one product per photo. It could be an entire collection line, bundled related items or different variations of the same product such as tonal and style variations. Beauty and cosmetics brands often utilise this kind of presentation.
Flatlay technique gives viewers a birds eye view of items. Products are placed or laid flat on a table or other flat surface and captured from above. It goes perfectly with food or clothing photography though watches, shoes and bags may also be laid flat.
Unlike flatlays, hanging or floating photography gives products a 3 dimensional effect by utilising hangers, donning ghost mannequins or suspension by strings depending on the product. These are later eliminated during photo editing leaving a beautiful image of the product. It is one of the most sought after photography styles by fashion brands as it gives the product form and appeal
Also known as macro shots, detailed photography style presents the finer details of a product up-close. Macro lens**** achieve this type of project. Such intricate details would otherwise be missed in a normal image. Because of its high definition nature, this style is suitable for pretty little things; rings, studs, pendants and jewellery in general. Large items also take advantage of this type of photography to clearly highlight its small important features that are missed by the eye when looking at the product as a whole.
While studio product only and product lifestyle photography are the major categories of product photography techniques for e-commerce, the other styles of shooting products usually blends in with them to create a perfect visual combo.