Know your lens
There exists a myriad of product photography lenses**** in the market but only a selected few are best suited for the job.
Professionals rely on specific kinds of lenses for taking pictures of various wares depending on their size, orientation, distance and so on.
So what exactly is a lens?
It is the component of a camera responsible for focusing light to the sensor thus transforming information into graphic data otherwise known as a picture.
What differentiates lenses?
Focal length is the point of separation between one kind of lens and another. Of course there are other fancy bells and whistles with modern lenses but those are not as pertinent to product photography.
Recommended Equipment for product photography shot
Focal length is the space between lens centre and sensor and is usually calibrated in millimeters.
When you get a hold of one, the digits indicated in millimeter units is what we are talking about. It starts from as low as 10 mm to as high as 500 mm.
Role of focal length
Focal length determines field of view; the degree of which a scene is observable. Smaller intervals yield wider scope of the viewable area and vice versa. This variance enables several distinct outcomes which is a desirable trait for all sorts of product photography concepts out there.
Recommended lenses for product photography
The biggest issue with capturing small merchandise is having to move so close to it that produced images consequently turn out blurred. This is due to the fact that, as you get nearer to an object, you surpass the least distance needed to focus. Macro eliminates this problem. It is specially constructed for an up close approach without compromising on shot definition. If you are interested in stellar images for your jewellery photography or other small stuff, macro lens in the range of 90 to 200mm is your best bet.
2. Tilt and shift
Have you ever looked at photos and noticed a sloping appearance in what is supposed to be a straight line? That is a common imaging effect when using typical lens. Such slanting is quite unsightly when photographing packaged goods in boxes or bottles such as cereals, perfumes, wine etc. A tilt and shift lens is the perfect partner for this kind of job. It rectifies the tilt illusion making the items appear accurate and unswerving as they are in reality. This problem can now be corrected when editing using software rendering the tilt and shift camera not very popular recently. However, it is always best to get it right the first time with a lens of this calibre.
3. Macro zoom
Whether too strapped for cash to afford multiple equipment, or still on a learning curve as an entry level photographer, a multipurpose lens is what you might need. Macro zoom lens is versatile enough to handle a multitude of artefacts. Built for maximum zooming, maximising or minimising the focal gap is made possible. It saves plenty of time as it eliminates the need to keep repositioning a tripod making it ideal for completing a huge workload in the shortest time possible. Anything between 25-125 mm produces pictures of acceptable quality, though not clear cut enough to match up to macro or tilt and shift.
There are other critical considerations when choosing product photography lens. Budget for instance is one of them. Lens models are available in entry, mid and high end range with the latter having more extensive features. That notwithstanding, the price is no determinant for the quality of a photoshoot. Comfort of camera use, light control, skills and added creativity goes a long way in the success of your digital or print pics. If still unsure, you can always seek the services of a professional product photography company.