Which one should you invest in?
Acquiring stunning images of your products for use on Amazon, Shopify, social media, magazines and so on is pertinent to any business with a digital presence. Pictures say alot more than a block of text ever will. They offer a visual description and are highly interactive with would be customers. The quality of images influence buyers decision. Did you also know that, the highest number of returned goods purchased online is as a result of product misrepresentation? It is therefore true to say that product photography is essential to entrepreneurial success. It has the power to build or break your brand image. While many people are in agreement about how vital product photography is, the choice between hiring a professional product photographer, self photography and buying stock images is the major challenge. Which is the best way to go about it?
Recommended Equipment for product photography shot
DIY product photography
If you are operating on a tight budget, this is the option for you. It is way cheaper than the other two options. If you are to spend money on anything, it would be on a low range camera, but most importantly the right lens. To get you started, find some of the best recommended lenses here****. Otherwise, a phone camera with 10 megapixels and above will suffice. Most other product photography equipment can either be improvised or purchased affordably at Amazon. There’s a variety of tripods, whiteboards and reflectors for under $30. The greatest trade off here is time and to some extent quality. It is really time intensive especially with a wide range of prpducts. Time has monetary value in business, therefore, the amount saved must supercede the time and effort. It can be extremely frustrating for beginners and may take a considerable learning curve to get it right. So unless you are truly experienced, there is an aspect of quality being compromised.
Professional product photography
Professionals will not only give you great shots but also a different perspective, sharing ideas and creativity. Another advantage is they utilise advanced product photography equipment. They posses multiple lenses for every product photography style assuring you that whatever product you deal in is catered for. Clients benefit from years of experience. It may be costly, turn around time might also be long as some photographers work at their own pace especially with a large clientele base.
This takes the shortest time possible when in need of urgent images as you subscribe to acquiring ready for purchase frames. Stock images are of superior quality and you get them instantly. Stock image websites provide a pool of pictures. All it takes is to swipe to the variety and make your pick on the most appealing. They provide photos for products that are hard to capture especially without the right tools. Freejewellerystockimage.com**** is a good example of such websites. Other sites permit embedding of own logo, slogan or text you want to represent your brand. The biggest drawback is lack of control of snaps as they can be reused by being sold to other parties watering down originality. It is considerably costly too.
There’s really no best method. What works for business A might work contrary to business B. It all depends on what you are ready to trade off. Opportunity cost must be justifiable. You can combine one or two methods for example DIY on large subjects and go stock or professional for small products that need special lenses. At the end of the day, whatever method you choose, quality must never be compromised.